A magical Italian restaurant located
in the middle of Jerusalem needed new branding. Their customers were mainly Jewish Orthodox Americans.
Together we built a fresh & clear content strategy for better performance in Social Media, as well as the design and micro-copy.
During my time as Head of Social Media at Glikman Netler Samsonov Publicis, I managed and supervised social media campaigns for one of Israel's most popular coffee chains.
I contribute to the creative process
and worked on shooting sets gathering dynamic, fresh material for constant use in social media and personally delivered presentations regarding strategic plans to the client’s marketing team.
& 110 BURGER
Clal Insurance is one of the largest insurance companies in Israel but is not known enough for its digital approach.
The brand needed different thinking, so I presented their weakness and strength points
so we could find a creative way to
communicate to their audiences and build a refreshed marketing strategy.
Creative + Food go so well together!
During my time at Modern Talking,
a digital advertising company,
I wrote creative copy for campaigns,
posts and RTMs.
Among my main clients were Israeli food chains Agadir and 110 Burger.
At Goldfinger Communications I worked as Project Manager and Copywriter for Social Media channels, such as Facebook, Instagram, and LinkedIn.
My biggest client, ICL, is known worldwide as a manufacturer of products based on unique minerals. The corporate is active in three major markets: agriculture, food, and engineered materials.
During the Covid-19 crisis, I was monitoring
discussions and managed the firm's local Israeli Facebook page while engaging content to ICL's workers from southern Israel.
The result: increasing conversations with broad communities and mostly keeping information
hands-on on large scales.
Let's go to the cinema. CoPro revolutionizes international co-productions of Israeli documentary films, increasing their sales and networking worldwide. As their Marketing Manager through the year and at their annual 23rd hybrid market, I re-organized materials, re-built marketing methods that lead to more than 100 designs, newsletters, social media, and even a creative for a bag - from planning through execution both in English and Hebrew.
LOTS OF FUN
Here's more samples of copywriting and designs I guided in the last years...